Coco — your AI comment manager
Coco replies to the comments under your videos and posts, in your voice, and shows you every draft before anything goes out. She pulls new comments from YouTube and Instagram on her own, writes a reply to each one, and hands them to you one at a time. You approve, edit, or skip.
What Coco replaces
The 12 hours a week you spend reading and answering comments. With Coco it's about 2 — and 10 hours come back to you.
How Coco learns
Coco builds a style guide from your earlier replies — a portrait of how you actually write, including length, tone, emoji and phrasing. It's versioned, and it gets richer the more replies she has to learn from. Every time you fix a draft with Edit, she gets closer.
Your own rules sit on top. You write them yourself, one per line, in your own words — "always tag the commenter", "never use exclamation marks" — and they override the learned style whenever the two conflict. The style guide is how you usually sound. The rules are how you must always sound.
Example outputs
A comment with a typo, answered anyway.
Comment: "Wouw, this look lik ethe perfect workingspot for young people" — Coco's draft: "Thanks so much! It really is 😍" Real comments are messy. Coco reads through the typos and answers what the person meant — and tags the commenter if that's one of your rules.
One voice across two platforms.
Instagram uses the same voice and the same rules as Coco on YouTube. You set it up once. She doesn't ask you to configure her twice.
The queue, one at a time.
Every draft comes with three buttons: Approve, Edit, Skip. Nothing leaves the queue on its own, and the counter tells you exactly how many are left.
How Coco works with the rest of the team
- Neo — Coco answers the people who come to you. Neo goes and talks to the people who haven't found you yet, in the same voice.
- Cal — Coco handles what happens under a post. Cal handles getting the post out in the first place.
- Caroline — ask her anything about how Coco is set up, or what your rules are doing.
Questions about Coco
Does Coco post replies automatically?
No. Every reply is a draft until you approve it. You see each one, and you can edit it or skip it. Nothing goes out that you haven't read.
How does she know how I write?
From your earlier replies. She builds a style guide out of them — tone, length, emoji, phrasing — and it improves every time you correct a draft. You can also write fixed rules she always follows, and those beat the learned style.
Does she cover Instagram and YouTube both?
Yes, with the same voice and the same rules on both. New comments come in on their own.
What Coco can’t do (yet)
- She doesn't filter spam yet — everything that comes in lands in the queue.
- She replies to comments under posts and videos, not to DMs.
- There's no batch approval. One reply at a time, on purpose: approving forty-seven replies at once isn't approval, and editing a draft is how she learns.