Ivy — your AI idea partner
Ivy gives you concrete videos you could actually make — each one built on something that's genuinely working right now, adapted to your style. Every idea arrives with a title, a caption, the trending sound, and the hashtags. Save the ones you like, send them to Cal, dismiss the rest.
What Ivy replaces
Part of the 10 hours a week that go into trend research and idea hunting. Ivy, Trent and Theo bring 8 of them back.
How Ivy learns
The ideas you save and the ideas you reject both count. Ivy uses them to work out what you'd actually make — so the suggestions get closer to your taste each time instead of restarting from scratch.
Example outputs
Every idea names its source.
An idea doesn't just say "make a timelapse". It says which format it's riding, which post proved it works, and how many views that post has — so you can judge it yourself.
The sound, not a description of the sound.
Ideas come with the actual trending audio attached, linked and ready, not "use a trending sound".
One click to the calendar.
Send to Cal moves the idea straight into your schedule with the caption and hashtags intact.
How Ivy works with the rest of the team
- Trent — Trent finds what's rising. Ivy turns it into something you could film.
- Cal — one click and the idea is on the calendar.
- Stella — with a strategy in place, ideas arrive on their own and point at the plan.
Questions about Ivy
Which platforms does she make ideas for?
YouTube, Shorts, Reels and TikTok. Pick one or several — the format changes with the platform.
Are the ideas based on anything real?
Yes. Each one is built on a post that's currently working, and it tells you which one and how well it's doing.
Do the suggestions get better?
Yes. Saving and rejecting both teach her what you'd actually make.