Stella — your AI strategist
Stella makes a plan for content, a launch, a business idea or something personal — and then follows up on it. You tell her what you want to try, she asks the questions that shape it, and you end up with a plan that has measurable results and calm check-ins along the way.
What Stella replaces
Part of the 6 hours a week that go into strategy, plans and deadlines. Stella and Caroline bring 5 of them back.
Example outputs
She asks before she answers.
Tell her the goal and she works out what's actually in the way — where you sell today, what you've already tried, who you're really talking to — before she writes a plan around guesses.
Check-ins, not a document.
Most plans die because nothing follows up. Stella schedules a check-in, tells you when it's due, and keeps the previous ones so you can see what's moved.
The plan feeds the work.
Once you have a strategy, video ideas start arriving on their own — built on what the plan says you're trying to do, not on generic advice.
How Stella works with the rest of the team
- Ivy — with a strategy in place, Ivy's ideas arrive automatically and point at the plan.
- Caroline — think it through with Caroline, then hand it to Stella to make real.
- Cal — a plan with no dates isn't a plan. Cal holds the dates.
Questions about Stella
What kinds of strategies can she make?
Content, a launch, a business idea, something personal, or anything else you want to think through properly.
What is a check-in?
A scheduled moment where Stella comes back to the plan with you — what moved, what didn't, what changes. Previous check-ins stay, so you can see the line.
Do I have to use her before the rest of the team?
No. But if you do, Ivy starts producing ideas built on the plan instead of on trends alone.